A little good is good enough — excuses and ‘indulgence effects’ in consumption

Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh compliance or non-compliance with such ethical standards in reality? Not as much as they think: Researchers of Karlsruhe Institute of Technology (KIT) used an example from textile industry to demonstrate that customers unconsciously use […]

Read More A little good is good enough — excuses and ‘indulgence effects’ in consumption